ACRIA: Unframed & Reframed 2017
Founded in 1991, Unframed was the signature annual fundraising event for ACRIA, a leading international HIV/AIDS research, education, and prevention organization.
For the first time in its history, Unframed 2017 was a bi-coastal affair. For the New York event, sponsored by Douglas Elliman and Alfa Development, we returned to the program’s earliest roots, producing new editions or limited series at affordable prices with a roster including some of the top contemporary artists. Works included silkscreen prints by Emily Mae Smith and Jack Early, a woodcut by Jim Gaylord, photographs by Anne Collier, Jack Pierson, and Bryson Rand, and a unique series of works by Cary Leibowitz, Richard Tinkler, and Andrew Brischler.
For the Los Angeles edition, one week later, we held an online auction - called Reframed - curated by Hauser & Wirth Gallery’s Graham Steele, and featuring iconic works by Jonas Wood, Larry Bell, Antony Gormley, Mona Hatoum, Subodh Gupta, and Andrea Bowers. Reframed was the organization’s first major Los Angeles event and welcomed 600 high-profile friends, clients, artists, collectors, and philanthropists for cocktails and a silent auction of blue-chip works at Hauser & Wirth’s destination location in the heart of LA’s burgeoning Downtown Arts District. The auction raised over $500,000. Cocktails were followed by a VIP dinner celebrating the generous donating artists and host committee at the restaurant Manuela located inside the Hauser & Wirth Gallery. The event media partner was Los Angeles’ new, culturally driven publication, LALA, whose premier issue was available for guests. Beverages were generously provided by Vranken Pommery and Nolet’s Gin.
Role: Organizer
Date: May 10 & May 16, 2017
Location: Hauser & Wirth, Los Angeles, CA / Gallery 151, New York, NY
Edition Artists: Andrew Brischler, Anne Collier, Bryson Rand, Cary Leibowitz, Ellen Carey, Emily Mae Smith, Jack Early, Jack Pierson, Jeremy Kost, Jim Gaylord, Nancy Brooks Brody, Richard Tinkler
